Digital Craze Spur Econet

By Tariro Chimhanda

Owing to the numerous challenges facing businesses in Zimbabwe due to the Covid-19 restriction most have resorted to digitalise their operations leading to the giant telecommunications company, Econet to capitalise on that.

This was revealed in its Reviewed Abridged Consolidated Financial Results for the half-year ending 31 August 2020.

“The possibilities of what we can achieve as we tackle business problems and create relevant solutions, using technology, presents a vast area of opportunity. As our customer service center deployed digital interfaces to deal with the social disruptions caused by the Covid-19 pandemic, we witnessed an increase in all data traffic by about 100%. Specifically, LTE/4G traffic increased by about 150%.

“Our Enterprise Business, founded on the need to help businesses digitalise their operations, was involved in developing a suite of digital offerings for the local market to suit both large and small businesses. The range of activities undertaken varied from helping businesses automate their processing plants to asset tracking and monitoring solutions as well as machine to machine communication using internet of things (“IoT”) technology,” says the telecoms giant.

According to Econet, data services increased by 3% during the period under review.

“During the period under review, the contribution from our data services to total revenue increased by 3 percentage points, from 25% to 28%. Our voice and SMS segments of the business remain robust and have largely retained their share of traffic in the market.

“As we transform the business to be focused on digital services, we remain committed to innovative approaches to provide these services and ensure that our customers get the best quality voice and SMS services,” it added.

The mobile and internet services provider revealed that ‘during the period under review over 24 million interactions were handled through our robust self-care platforms, a 50% growth from the previous period’.

The Strive Masiyiwa founded telecommunications company has so far been leading in innovations in digital services.

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