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IFC boosts for the revival of tourism in Zim

World Bank’s unit, The International Finance Corporation (IFC), will help the Zimbabwean government’s plan to attract more airlines and flights into Victoria Falls to boost for the revival of the tourism sector from the impact of COVID-19, BusinessMail can report.

As part of the World Bank Group’s response to the pandemic, IFC is working to create markets that give new opportunities to people in developing countries.

IFC support to Zimbabwe comes as the tourism sector is rebooting as Covid 19 travel restrictions eased.

In a recent statement, IFC said they will help the government conduct data analysis and facilitate dialogue with airlines to recover and strengthen Victoria Falls’ position as a tourism and air transport hub for Zimbabwe and the region.

“The government’s targeted COVID-19 vaccination of tourism workers in Victoria Falls “is expected to put the destination in a privileged position for re-attracting airlines, tourists, and revenues”, the IFC said.

Victoria Falls is Zimbabwe’s main tourist attracter but travel restrictions that came as a result of Covid 19 pandemic has stifled business for it.

Adamou Labara, IFC’s Country Manager for Eswatini, Lesotho, Namibia, South Africa and Zimbabwe said Victoria Falls can become a truly competitive tourism entry point for the region if provided with the right support.

“With the right support, Victoria Falls can become a truly competitive tourism entry point for the region. Establishing this position in the market will help drive tourism through Zimbabwe and support recovery and jobs,” said Adamou Labara, IFC’s Country Manager for Eswatini, Lesotho, Namibia, South Africa and Zimbabwe.

Under the IFC programme, Zimbabwe’s Ministry of Tourism will partner with transport consultancy firm, CPCS Transcom and Cape Town Air Access, a project of Wesgro, the Tourism, Trade and Investment Promotion Agency for South Africa’s Western Cape.

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