Private sector urged to prepare for Expo Dubai 2020

By Bridget Mabanda

The government has encouraged the private sector to profile its investment projects as well as develop robust digital marketing platforms for sourcing partnerships and enhancing product and service visibility in preparation of the Expo Dubai 2020.

Expo 2020 is scheduled to be a World Expo to be hosted by Dubai in the United Arab Emirates, originally and it was scheduled for 20 October 2020 – 10 April 2021. However, due to the COVID-19 pandemic in the United Arab Emirates, the new dates are now 1 October 2021 – 31 March 2022.

Speaking at the 21st post cabinet briefing, Minister of Information, Publicity and Broadcasting Services, Senator Monica Mutsvangwa said the private sector must compliment government efforts for Zimbabwes participation through provision of products for the World Market Store, Retail Store and content for the country, Womens Pavillion and Side events.

“…this Expo will be determined by the thoroughness of preparations with regard to the coherent communication of countrys strategic and comparative advantages. A draft communication strategy has since been developed,” said Mutsvangwa

Expo Dubai 2020 is running under the theme “Connecting Minds- Creating the Future”.

Government approved the amendment of Zimbabwes sub-theme from “Zimbabwe- the Land of a Great People “ to “Zimbabwe -a Land of Great Opportunities”

Mutsvangwa added that the Small and Medium Enterprises Sector(SMEs) will participate in the World Market Kiosk, through provision of products sourced from all provinces.

Furthermore, SMEs, Women in Business and Youth-owned Enterprises will be profiled for marketing in Dubai through print and video content creation.

“The Ministry of Information, Publicity and Broadcasting Services and Agencies responsible for publicity and communication will work closely with contracted creative companies for guidance on content creation and coherent messaging,” said Mutsvangwa.

Mutsvangwa also said that to date the government has completed six milestones namely the development of Zimbabwes Technical Participation Architecture; formulation of the National Coordinating Committee and its respective subcommittees; finalization of the country pavilion design; development of an online application for companies to showcase their products; development Zimbabwes Official Website for Expo 2020; and participation in Expo 2020 Dubai Childrens Tales from around the World book.

In her remarks, Mutsvangwa said the pavilion will be the countrys main showcase, whose storyline will be expressed through exhibits, audio visuals and amplified by objects.

The pavilion is structured in four main Zones: Our Heritage, Our Land of Abundant Opportunities, Our Human Capital base and Our Future.

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