Old Mutual launches a Covid-19 campaign: #Sisonke

Leading pan-African investment, savings, insurance, and banking group, Old Mutual has launched a pan African campaign aimed at creating awareness and inspiring collective action to manage the effects Covid-19 on communities, #Sisonke.

Old Mutual joined the fight against Covid-19 before by supporting governments efforts to drive education on Covid-19 safety protocols and vaccine messages across mass media channels.

The campaign has been launched in Malawi, South Africa, Kenya, and Zimbabwe on 15 March and run until 02 April 2021. Old Mutual is inviting people to submit videos that highlight how everyday heroes are making a positive impact in their communities.

Stories that show the most impact and inspiration on society, stand a chance of winning R25 000 to support the initiative.

Speaking about #Sisonke, head of brand at Old Mutual Thobile Tshabalala said as a responsible business, Old Mutual wants to ensure that they support community level initiatives that show dedication and commitment to fighting the spread of coronavirus.

“Covid-19 has caused significant devastation across the world, and according to experts the virus could be with us for some time. If we do not remain active, educated, and motivated to beat the virus, complacency could set in. This could lead to an unnecessary spike in infections, sickness and deaths, leaving the virus to remain a real threat to people across the continent,” Tshabalala said.

Interested participants are encouraged to follow #Sisonke on all social media platforms, to see stories of impact as well as how to enter the competition.

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